Data & Research

How many people play sport?

What keeps them engaged?

Why do they drop out?

This section of the website focuses on the research and tools available to provide us with a deeper understanding of sports participation. 

For sports organisations and clubs, evidence, insight and understanding are imperative to ensure that sporting resources and strategies can be planned and targeted more effectively.

Key areas of research include:

The Active people Survey:  the largest ever survey of sport and active recreation to be undertaken in Europe, measuring how many people participate, who they are, what sports they do, and how this varies across England.  Click here  for more information.

Market Segmentation: Sport England has developed 19 Sporting Segments to help us understand the nations’ attitudes to sport and motivations for doing it (or not).  A new interactive web tool is also available, enabling sports organisations to carry out a market segmentation analysis of their local area.  Click here  for more information.

North Yorkshire Sport Contact:  Laura Tiemens (Information Officer)  laura.tiemens@harrogate.gov.uk