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Sportivate Social Return on Investment

Social Return on Investment (SROI) is an approach to identifying, understanding and managing the value of outcomes created by an activity, project, or organisation. These outcomes could be economic, social, or environmental, and could be positive (adding value) or negative (removing value).

It seeks to involve stakeholders from the start to understand how change is created and what that change might be, to measure the extent of that change, to value those changes, and to apply financial proxies to communicate them. Throughout this it is important not to over-claim and to be transparent about any assumptions that have been made and the ways in which conclusions have been reached.

SROI can be forecast or evaluative – i.e. it can project possible future outcomes or evaluate existing outcomes.

North Yorkshire Sport asked Skyblue Research Ltd, a York-based independent research consultancy to carry out a Social Return on Investment (SROI) evaluation of Sportivate within North Yorkshire. Between June 2011 and December 2014 Sportivate in North Yorkshire has engaged with over 8,000 young people and by March 2015 will have invested over £500,000 in projects in North Yorkshire. Funding can be spent on a range of activities and items to encourage increasing participation, including new equipment, funding additional sessions, and assisting coaches in gaining qualifications.

The Sportivate study is is an evaluative SROI.

Summary of findings

  • Sportivate in North Yorkshire has created value for participants, for funded organisations, and for the state.
  • This research suggests that over 6,000 Sportivate participants in North Yorkshire are participating in sport more frequently now than they were before they undertook the project.
  • This additional participation has led to improved well-being for participants.
  • Organisations have benefitted in terms of sustainable investment and additional volunteer time catalysed by Sportivate.
  • The State has definitely benefitted in terms of reduced burden on the NHS as a result of lower obesity, and may have also benefitted in terms of lower costs associated with anti-social behaviour.
  • In total, for every £1 invested in Sportivate in North Yorkshire between April 2011 and December 2014, there has been at least a figure of just under £3 of social value created.

To download the full report please click below.