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This Girl Can

This Girl Can is a co-ordinated marketing campaign and a celebration of the women and girls who are doing their thing no matter how they do it, how they look or even how sweaty they get!

The aim is to get more women and girls active and playing sport by liberating them from the fear of judgement when exercising.

The stats behind the campaign

By every measure, fewer women than men take part in sport. But with 75% of 14-40 year-old women in England wanting to exercise more, Sport England and partners took a long look into what it is that is stopping them.

Reasons ranged from getting sweaty in front of people, believing that they're not fit or good enough and not having the right equipment. Even the word "sport" has negative connotations for many women. And it's clear that many sports clubs, gyms and the like are not designed to fit into women's lives – or address their needs.

The insight available was screaming that something needed to be done to boost female participation in sport. And that 'something' needed to be very different indeed.

In North Yorkshire, 35% of females are taking part in 1 x 30 mins of sport per week (Active People 8 2013/14) compared to 41% of NY males and a national average of 30% of females.

54% of North Yorkshire females are not taking part in any sport (0 x 30mins), compared to a national average of 58% and 46% of North Yorkshire Males.

Fear of judgement

Sport England looked closely at the various reasons behind the gender gap in sport participation and came up with one key insight that sums up why more women aren't getting active. Women know they should be exercising – and most want to - but a huge amount of them aren't. And it is the fear of judgement that's getting in the way.

That's where This Girl Can comes in – our big message to women that they come in all shapes and sizes and all levels of ability. It really doesn't matter if you are rubbish or an expert. The point is that you are a woman and you are doing something. So whatever you do, and however you do it, remember…. This Girl Can.

Set Up Your Own Female Only Sessions

Are you inspired to set up your own This Girl Can style sessions? Head over to our Satellite Club page to learn more about available funding.


Inspired by the This Girl Can campaign? Use our activity finder to search for your ideal sport or activity


North Yorkshire Sport are looking for clubs and organisations providing activity for women & girls to tell us about it. Register your club / session with us to help attract new participants


This Girl Can Resources