Sport England publish Active Lives Research

Posted: Thu, 26 Jan 2017 11:09

Sport England publish Active Lives Research

This morning Sport England released the first results of the Active Lives survey, their national annual research into physical activity habits and interests. It will serve as an important indicator into the impact of the work of North Yorkshire Sport going forward.

The survey replaces the previous Active People incarnation, and adds some important new measures such as inactivity, spectating and volunteering.

Key Facts:

  • Around 4000 people have been surveyed in North Yorkshire (500 per district)
  • Survey will detail sport and physical activity habits of 16+ initially, with the scope of the survey expanding to 5-16 year olds in coming year.
  • Becomes the new baseline against which to measure changes over time

These new results will allow us to understand more about who is inactive and some of the reasons behind this. Results will also inform segmentation tools and insight on our key target groups.

National Headlines:

  • 25.6% of adults are currently inactive (20.4% in North Yorkshire)
  • 60.7% of adults meet the Chief Medical Officer's 150mins per week activity target (69.3% in North Yorkshire)
  • More men than women are physically active, especially in sporting activities (63% vs 59%)
  • People in the highest socio economic groups tend to be more active than those in the lower groups
  • You're significantly more likely to be inactive if you're over 55 years old
  • 51% of disabled people with three or more impairments are inactive, compared to 21% of people without disabilities

North Yorkshire Sport has a key focus on targeting and working with inactive groups and some examples are:

  • Over 250 inactive women have taken part in beginner running activity through couch 2-5k groups and through Fitmums groups.
  • Over 2000 Inactive young people aged 14-25 years old have been specifically targeted to taster sessions and clubs to provide alternative activities which appeal to this age group.
  • Over 80 older people in Hambleton took part in 5 'Primetime' groups in targeted local communities with age and ability appropriate activities. The sessions were designed to be fully inclusive and incorporated a social element to expand the appeal of the groups.

We will analyse the full results over the coming days to identify regional and district level information which will help inform our work going forwards.

For more information see the full report here:

Tags: Active Lives, Activity, Inactivity, Insight, North Yorkshire Sport, Research, Sport, Sport England